Scheduling

Our promotional video is not going to be shown on TV instead it will be put on a website
this will be aired on the 1st of July promo aired on the 13th of July at the summer fayre. We have scheduled it at this time because it is when the local fayre is going on and because its in the summer time which is a time in the year in which people enjoy eating cake.The videos will be shown on the apple macs inside of the boom bus,not only does this promote the cake shop but it also promotes the cake shop.On the 1st of July when the first video is aired we will continue to drop one everyday from then through to the 4th.This way people will see one each day and want to keep coming back for more.

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Unit 46: Audio-Visual Promos

 

g) Legal and Ethical Considerations

 

 

Legal Issues

 

Copyright:

 

• What is copyright and how will you avoid this legal issues? - Copyright is legal right that protects the use of your work once your idea has been physically expressed. The current copyright legislation in the UK is the Copyright, Designs and Patents Act 1988. You can do many things with your copyright work including for example copy, change or sell it, share it online or rent it to someone as well as prevent other people from doing those things. To avoid legal issues, we will use non-copyrighted music in our edit as well as using sound effects that are either made by us or from a non-copyrighted.

 

• Gaining permission for participants and locations (child models): We have printed model release forms for people involved in the video for them to sign if they are ok with being in the video. If they don't want to be in the video, they will not sign the paper. Children’s parents need to give permission for their child to be involved in the video by signing the form because exposing a child on video can have big consequences.

 

• Why do you need to legally get permission for location and participants (especially child models)? f How will you avoid legal action on permission? We need legal permission from models and location owners so there are no legal action taken upon us after production. We especially need child model permission because exposing children to the internet and an audience can be dangerous and have huge consequences if no signed document for them is found. Avoiding legal action is done by using these permission letters that state

 

• Why do you need Model Release forms? Model release forms are so that the management team for the project has legal permission forms signed from the people involved so that no legal action can take place against the production if they decide they don't want to be involved.

 

Ethical Issues

 

Misrepresentation 

 

• How have you covered and approached the issue to not misrepresent individuals or social groups? When going over the plan on what shots and angles we will film, we discussed who and what people can be doing in the scene. None of the models or people involved are planned to do anything inappropriate during scenes which could intern misrepresent them in the promo.

 

Offensive/Inappropriate Images:

 

• Why do you need to be careful in using offensive/inappropriate images? How will you avoid offending people in your promo project? Using offensive imagery in the promo can cause the audience not only to stay away from the business but can also cause backlash on the production team, making complaints and getting angry. To avoid this, we will make sure all shots taken are respectful and appropriate for all audiences. If any shots or imagery is taken that can cause offence, it will either be deleted or blurred if used in the video.

 

Delicate themes and subject matter:

 

• Why is it impotent to carefully consider delicate themes and subject matter in your promo?  This is important because we are making a promo video for a business who wants recognition and customers so if we have delicate themes or a touchy subject matter, it could affect the toll on the business and then our profit for he video.

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